Blog

Notes from the work

Agency delivery, reusable marketing sites, and sites visitors can talk to — written from the products we build.

Essay on how the CloudPack marketing-site engine is built
CloudPack

Inside CloudPack

How the marketing-site engine is built: visual editing, one schema for editors and the app, static export — not another unique codebase.
Essay on static websites versus conversational sites
Cintesa

The static site problem

Why the same pages for every visitor stop converting — and how Cintesa turns a site into one people can talk to, with a CMS behind it.
Essay on agency website fulfillment bottlenecks
Agencies

The fulfillment bottleneck

Agencies do not stall on sales. They stall when every site is a unique production.
Essay on project engines for solo developers
Engines

The velocity advantage

Why small teams choose a project engine — a marketing site you reuse — over another blank project.

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